To help celebrate Her Royal Highness Queen Elizabeth’s jubilee, J. Sainsbury’s had a massive UK promotion of an event it was having at Clapham Common in July and help launch various promotions all tied into the Queens Jubilee, and enlisted IDMC to help highlight this special time in the U’s history.
A small 6 piece choir toured the UK bringing joy to shoppers in over 20 Sainsbury’s superstores around the country as well as at their head offices in Derby and London.
Idmc sang as shoppers walked past, some smiling, some stopping to take pictures, and we even had staff join the choir in a few store.
The team had a brilliant time, tiring but brilliant. We are grateful to our agents and Sainsbury’s for looking after us so well.